Look beyond sponsorships, build an experience to attract corporate Ghana – Latif Abubakar tells creatives
The Chief Executive Officer of Globe Productions, Latif Abubakar, has urged Ghanaian creatives to look beyond seeking sponsorships and focus on building an experience that will attract corporate Ghana.
Finding companies to support projects put together by creatives can be quite difficult. Creatives mostly find themselves continuously seeking new sponsors, as there is no guarantee that those with whom they have previously collaborated will support their next endeavour.
This is why the playwright, Latif Abubakar, decided to start looking beyond sponsorships and adapt the team-building model.
“So, most of my stage plays, I don’t get sponsors, but I get the auditorium full because I have built a team-building model around it, and I sell that to corporate organisations, so they buy bulk tickets for their staff to come and watch,” he said.
He made these comments at the third edition Joy FM’s Showbiz Roundtable: A Thought Leadership Forum held at Labadi Beach Hotel on Saturday while discussing how to explore the dynamics of sponsorship in the creative space.
According to him, this model works largely because he factors in the corporate world when scripting his plays.
He went on to say that this strategy attracts and heightens the interest of company executives in purchasing bulk tickets for their team members because they understand that his production seeks to educate and equip them with more team-building skills that will benefit them.”
The CEO of Globe Productions revealed that this strategy has made funding productions so much easier that he and his team can carry out a full production and fill an auditorium without involving sponsors.
He encouraged Ghanaian creatives to leave their comfort zones and come up with more innovative ways to attract businesses rather than seeking sponsorships.
This, he believes, is the best way to boost the creative arts industry in Ghana.
